Approach

We wrap experience, continuity, and scalable resources around your team at any stage of your journey.

- Ben Gauthier

- Ben Gauthier

Product Design

Everything your product needs. When you need it, and no fluff.

Product Management

Your vision, your product, with your Midwestern team.

Product Engineering

Design, engineer, and manage your product with flexibility.

Product Design

Everything your product needs. When you need it, and no fluff.

Product Management

Your vision, your product, with your Midwestern team.

Product Engineering

Design, engineer, and manage your product with flexibility.

UX Research

UX research provides intentional feedback that helps create products that people actually want to use. It reduces the risk of product failure and improves user adoption.

User Experience

UX absorbs the research of the user, the market, and the technical constraints to create a product that is both useful yet desirable for the goals of the user and the business.

User Interface

UI increases user adoption by creating an interface that is simple, intuitive, efficient, and visually appealing all while making your product enjoyable to interact with.

Certified Product Owner

Certified Product Owners prioritize the backlog, while reconciling stakeholder requirements and orchestrating the team's focus on the most impactful user-centric stories.

Scrum Certified Project Management

Certified Scrum Masters have a deep understanding of Scrum principles and practices, facilitating collaborative team dynamics and guiding them to deliver high-quality products on time.

Product Manager

Product management is the strategic discipline of defining the product vision from stakeholders and leading the product's entire lifecycle from conception to delivery.

Front End

Front-End component libraries create scalable architectures that improve product quality. It’s the culmination of design, development, and optimization of the user interface.

Back End

Back-end engineering is the backbone of your product. Scalable APIs play a pivotal role in ensuring that your product operates efficiently, securely, and reliably.

Mobile Engineering

Mobile engineering effectively harnesses the potential of portable devices to deliver seamless and engaging experiences for users on the go.

$150+

Million

Raised by our clients, and startup founders.

100+

Clients

that we have served over 12 years of product service.

250K+

Hours

Spent per year working on digital products.

Approach

We wrap experience, continuity, and scalable resources around your team at any stage of your journey.

"Midwestern helped us envision what our product could be for the first time."

AFG Purple colored logo

- Ben Gauthier

01
Roadmap + Priorities

Roadmaps establish a clear and strategic alignment between the product's development journey and the evolving demands of users.

02
Pitch Deck

Pitch decks serve as a strategic bridge to connect your vision and product roadmap with a business strategy that attracts investors.

03
MVP

MVPs act as a cornerstone, providing the essential features and functionality needed to introduce your product to the market.

04
Product Market Fit

Product market fit creates a strong and sustainable connection between what the product offers and what the user demands.

05
Prototype

Prototypes are a conceptual design and implementation of your product vision brought to life. Seeing is believing.

06
Product Consulting

Product consulting aligns expert guidance and collaborative sanity checks to enhance your product's success.

Let us put our team to work for you and your product.

$150+

Million

Raised by our clients, and startup founders.

100+

Clients

that we have served over 12 years of product service.

250K+

Hours

Spent per year working on digital products.

Hear from the ones that know us best – our clients.

"They took our product to a whole new level."

Brian Johnson

Chief Technology Officer

01

"Great communication, willingness to serve, and reliability!"

Ronlee Tehranian

Director of Product Design

02

"Vital to our product."

Justin Graves

Senior Engineer

03

Industries

We serve many
industries - here's a few.

Girl standing at desk helping guy solve a solution

SaaS Products

In the competitive SaaS landscape, standing out demands more than just features. We understand that exceptional user experiences, robust security, and seamless scalability are the cornerstones of thriving SaaS products. From crafting intuitive interfaces that delight users, to building fortress-like security, we help you navigate the evolving SaaS landscape with agility and confidence. We don't just build software, we build sustainable success stories, one SaaS product at a time.

Artificial Intelligence

In the realm of AI, where complexity reigns and potential soars, we thrive as your trusted navigator. We don't just build AI products, we breathe life into them. Our team of experts bridges the gap between cutting-edge technology and practical application. We don't shy away from the intricate; we embrace it, ensuring your AI product not only processes data but extracts powerful insights, transforms interactions, and fuels innovation.

Ag-Tech

From fertile fields to connected farms, we cultivate innovation in AgTech. Our team isn't just tech-savvy; we're deeply rooted in understanding the challenges and opportunities growers face. We don't just build software; we design solutions that optimize yields, streamline operations, and empower agricultural progress. From data-driven insights to seamless automation, we partner with AgTech pioneers to sow the seeds of a more sustainable, efficient, and prosperous future. Let's harvest the potential of technology, together.

Non Profits

Beyond noble intentions, build impactful solutions: Empowering non-profits with transformative technology. We understand the unique challenges your organization faces and the delicate balance between mission and budget. That's why we don't just offer technical expertise, we become passionate partners, collaborating to understand your beneficiaries' needs and craft software solutions that amplify your impact.

We love seeing a successful product launch as much as you do.

See how we’ve embedded with other teams and partnered with product development leaders to meet their goals.

Let us put our team to work for you and your product.